Effective Date: September 8, 2025

Pilates Underground, LLC (“we,” “our,” or “us”) in Heber City, UT, values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with us — whether through our website, social media pages, advertising platforms (including Meta/Facebook and Instagram), or at our studio.

1. Information We Collect
We may collect the following types of information:
Personal Information: Name, email address, phone number, billing details, and other information you provide when signing up for classes, contacting us, or subscribing to updates.
Usage Information: Data about how you interact with our website, ads, or social media (such as IP address, browser type, and device information).
Marketing Information: Information collected through Meta (Facebook/Instagram) ads, including engagement with ads, preferences, and responses to promotions.

2. How We Use Your Information
We use your information to:
Provide and manage Pilates classes and services.
Respond to your inquiries and requests.
Send updates, promotions, and special offers (if you have opted in).
Improve our services, website, and advertising efforts.
Comply with legal and regulatory requirements.

3. How We Share Your Information
We do not sell your personal information. We may share information only in the following situations:
Service Providers: With trusted partners who help us operate our business (e.g., scheduling software, payment processors, marketing platforms).
Legal Requirements: If required by law, regulation, or valid legal process.
Business Transfers: In the event of a merger, acquisition, or sale of assets.

4. Cookies and Tracking
We and our advertising partners (including Meta) may use cookies, pixels, and similar technologies to measure the effectiveness of ads, understand user preferences, and improve your experience. You can manage cookies through your browser settings.

5. Your Privacy Rights
As a Utah resident, you have the right to:
Access the personal information we hold about you.
Request corrections to your information.
Opt out of receiving marketing emails or text messages.
Request deletion of your personal information, subject to applicable laws.
To exercise these rights, please contact us using the details below.

6. Data Security
We take reasonable measures to protect your information from unauthorized access, use, or disclosure. However, no system is 100% secure, and we cannot guarantee absolute security.

7. Children’s Privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children.

8. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website and will include the effective date.

9. Contact Us
If you have any questions about this Privacy Policy or your information, please contact us:

Pilates Underground
2 S. Main Street #1D
Heber City, UT 84032
Email: info@pilatesundergroundutah.com
Phone: 850.345.9650

privacy policy